• Introduction About Zomato

    Let’s study the case study of Zomato. Zomato is an Indian mobile app for foodies. It gives you the location of restaurants, their menu, and food reviews.

    It is an online platform where you can search for nearby cafes, restaurants, pubs, etc. And you can also check reviews, like, and recommendations. It is very helpful when you are new to a place.

    •  History 

     A case study of Zomato shows it is an Indian restaurant food delivery start-up and aggregator initiated by Deepinder Goyal in 2008. It provides information about food-related restaurants. It also has partnerships with the city’s popular restaurants.

    Also has food delivery options from partners in select cities and also gives user reviews of restaurants. Since 2019 the service is available in 24 countries and more than 10000 cities. Zomato was initiated as a foodie bay in 2008 and it was renamed Zomato in 2010.

    In 2011 it expanded across India to Delhi NCR, Mumbai, Bangalore, Chennai, Pune, and Kolkata. The company expanded operations internationally in 2012 in several countries including the UAE, Sri Lanka, Qatar, the UK, Philippines, and South Africa.

    Zomato was introduced in New Zealand, Turkey, Brazil, and Indonesia with its websites and applications available in Turkish, Brazilian, Portuguese, Indonesian and English languages. In April 2014 Zomato launched its service in Portugal. It also started its services in Portugal followed by branches in Canada, Lebanon, and Ireland. 

    •  What’s the Meaning of Zomato?

    The company’s name doesn’t need to have some which mean. Some names are impressive. Zomato was based on foodie bay however since it’s “eBay ” in it thus it avoids any legal consequences. They modified the name to Urbanspoon. Then they bought “Zomato ” from Complete Basket for many thousand bucks (Domain and name vendor Company).

     It is one of the best and most comprehensive restaurants search and discovery apps available in the industry today. They are extremely strong in India and a couple of countries although they are present in 24 countries.

    A case study of tomato shows how Zomato works- imagine you are new to some Rajasthani thali, you install Zomato on to your Android or iOS device and then put in “Rajasthani thali” in the search bar, and voila you will be shown restaurants in Dubai serving Rajasthani in this way Zomato work and help the customer. This is the main point of the case study of Zomato.

    2. Zomato super membership

    If you pay once a month, you may never be charged for a month’s delivery charges.

     

    3. Banner advertisement

    (paid by the client to be at the top of the list).

    Affiliates’ marketing income

    Pay by the sponsored company of a credit card company, phone pay, Paytm, etc.

     

    4. Zomato has partnered:

    Zomato’s case study shows that Burger King for providing delivery services. It has also partnered with Google Native Guide to facilitate client reviews and allow customers to pay through cards. It has also partnered with several companies to facilitate a financing planning program for partner restaurants.

     

    5. Ahead of the competitions:

    Zomato, Uber Eats, and Ola’s Food panda are credible players, but food delivery is not their core business. They can’t do what Zomato does day in and day out, “said Gupta. Indeed, Zomato still has a significant edge over its nearest rivals, but it remains to be seen whether it can avoid mistakes in the next phase.

     

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