Swiggy is one of the big and most valuable startup, which provides online home food ordering and delivery service in India. Founded in year 2014 at Bengaluru, India. In the recent report, it was operating in more than 100 cities in India.

History

On the first quarter of 2013,Sriharsha Majety and Nandan Reddy and Rahul Jaimini are three entrepreneurs who make idea to launch swiggy. Which is parent holding company of ‘bundl’ founded by Sriharsha Majety and Nandan Reddy, Then approached its third partner Rahul Jaimini, formerly with Myntra. All are engineers who graduated from BITS Pilani.

The company has a great powerful delivery network and grew consistently, primarily driven focus on logistics and locking in key resources.

Why swiggy is so successful? What is the Marketing strategy followed? and What is its business model?

Every business and startup will succeed only if they have a good team.
Here swiggy has great team support of Founder co-founder, Managers, and employees.

 

  1. Consistency in customer satisfaction. Let’s see how?

  • Integrated google map, will provide the delivery location
    On time.
  • Manage delivery partners very well, which mainly focus on
    Quality and good customer experience.
  • Customer engagement through swiggy offers like:swiggy coupons, swiggy coupon code, swiggy promo code, swiggy referral code, swiggy contact number, swiggy online order, swiggy discount coupon, swiggy first order coupon.

 

  1. How they get really paid?

  • Commission from restaurant.
  • Delivery Charge.
  • Surge prices (when demand is high)
  • Cloud kitchen -where you have No place to visit but you Can order there by online.
  • Swiggy order: The higher the order the higher get paid.

 

  1. Data Analysis:

    Swiggy have big data of their customer like what their customer like or not, area of demand, etc. which help them for data analysis, this data analysis help to grow B2B model like they can sell this data to their client, which help to set up a new restaurant.

  2. Swiggy super subscription:

    If you pay once for a month you will never charge for a month for delivery charges.

  3. Banner advertisement

    (paid by the client to be on top of the list).

  4. Affiliates marketing income:

    Pay by the sponsored company of credit card company, phone pay, Paytm, etc.

  5. Swiggy has partnered:

    With Burger King for providing delivery services. It has also partnered with Google Local Guide to facilitate customer reviews, and enable customers to pay through cards. Swiggy has also partnered with Indifi Technologies to facilitate a financing planning program for partner restaurants.

  6. Ahead to competitions:

    “Zomato, Uber Eats and (Ola’s) Food panda are credible players, but food delivery is not their core business. They can’t do what Swiggy does a day in, day out,” said Gupta. Indeed, Swiggy still has a significant edge over its nearest rivals, but it remains to be seen whether it can avoid mistakes in the nest phase.