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Take a Look at Swiggy Case Study

Let’s start our Swiggy case study. It is one of the biggest and most respected startups that provides online home food ordering and delivery services in India. supported in 2014 in Bengaluru, India. According to a recent report, it was operating in more than 100 cities in India.

 

 History

In the first quarter of 2013, Sriharsha Majety, Nandan Reddy, and Rahul Jaimini were three entrepreneurs have launched Swiggy. which is the parent holding company of “bundle,” founded by Sriharsha Majety and Nandan Reddy. Then approached its third partner, Rahul Jaimini, formerly with Myntra. All our engineers who graduated from BITS Pilani.

The company has a great power delivery network and grew consistently, primarily focused on logistics and locking in key resources.

 

Why is Swiggy so successful? What is the marketing strategy followed?

Every business and startup can succeed, provided they have a decent team.

Here at Swiggy, we have nice team support from the founder, co-founder, managers, and workers.

Consistency in customer satisfaction Let’s see how.

  •  The delivery location can be determined using integrated Google Maps.
  • I manage delivery partners very well, which mainly focuses on
  • quality and good customer experience.
  • Customer engagement through offers like Swiggy coupons, coupon codes, promo codes,
  • It also has referral codes, a contact range, online orders, discount coupons, 1st order coupon

 How do they get paid?

  • The payment is through commission from the restaurant.
  • There is a delivery fee on every order.
  • Surge prices (when demand is high)
  • There is no such thing as a Cloud Room: Where You Have Got. a place to go to, but you’ll be able to order it online.
  •  order delivery: the higher the order, the more you get paid.

Business Model

1. Data Analysis:

After going through the Swiggy case study, we can discover that it has extensive knowledge of its clients. Such as what their clients like or dislike, the space of demand, and so on.

They allow them to conduct knowledge analysis, which allows them to grow in the B2B model.

Also, they will sell this knowledge to their customers, allowing them to open a brand new eating place.

 

2. Swiggy super membership

If you pay once a month, you may never be charged for a month’s delivery charges.

 

3. Banner advertisement

It also promotes banner advertisements on online platforms such as social media or any news webpage.

 

4. It has partnered:

Swiggy’s case study shows that Burger King for providing delivery services. It is also in partnership with Google Native Guide to facilitate client reviews and allow customers to pay through cards.

It has also partnered with Indifi Technologies to facilitate a financing planning program for partner restaurants.

 

5. Ahead of the competitions:

Zomato, Uber Eats, and Food panda are credible players but food delivery is not their core business. They can’t do what Swiggy does day in and day out. said Gupta.

Although it still has a significant edge over its nearest rivals, it remains to be seen whether it can avoid mistakes in the next phase.