INDIAN PREMIER LEAGUE

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The Indian Premier League (IPL) is a professional Twenty20 cricket league in India played by Cricketers from all around the world.

However, The Board of Control for Cricket in India (BCCI) in 2007 founded the league.

Accordingly, The first season was played in 2008.

The IPL has quickly become one of the most popular and lucrative sporting leagues in the world.

QUOTES

1] Far from marking the end of nationalism, the IPL is the ultimate triumph of that principle.

a global tournament in which the same nation always wins.”

2] “The risk is, as ever, that the hyperbole of IPL will simply smother the cricket.

perhaps the members of the IPL’s cheer squad should stop listening to each other and start listening to themselves.”

3]“The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.”

4]“The IPL, involving the socialist principle of a salary cap and the protectionist mechanism of quota

5]“Since inception, the IPL has worn its brand value like a corroboration of inner virtue.

However, On the eve of this tournament, under the headline ‘Brand IPL touches the sky’.

the league’s website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand .