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Google Ads is a powerful tool for marketing and can help businesses get seen by potential customers. One of the best ways to get the most out of Google Ads is to target the right keywords. In this article, we’ll discuss the different types of keywords and how to choose the best ones for ads. Also, we see different types of Google Ads Extensions that work in different ways to improve the performance of your ads.

There are 4 main types of Keywords for google ads:

  • Broad Match Keywords

          Broad Match Keywords are the most general type of keyword and are triggered when a user searches for any combination of words related to that keyword phrase. The most reach with the least relevance is offered by a broad match. Your keyword will match search terms that are either a variation of it or deemed relevant by Google Ads. This means your entire keyword does not even need to be within the search query. As a result, a broad match can sometimes waste a Google Ads budget, which is why it should be used sparingly and with negative keywords. Broad match is the default setting for your keyword if you do not choose otherwise.

For example, an advertiser targeting the keyword “shoes” would have their ad appear whenever someone searches for “men’s shoes” or “leather shoes”. This is the most basic type of keyword and is ideal for when you’re testing new keywords or when you’re targeting a broad range of keyword phrases.

 

  • Phrase Match Keywords

          Phrase Match Keywords allow you to target more specific searches within a broader range of your targeted phrases. A phrase match is more flexible than an exact match, but still highly targeted. When this type is applied to an ad, a person can search for a phrase that includes your keyword, or a quite similar one. Additional words in the query can be placed before or after your keyword, but not in between.

For example, an advertiser targeting the keyword phrase “men’s shoes” would have their ad appear whenever someone searches for “leather men’s shoes”, but not for “men’s sandals”. These types of keywords are best for when you’re targeting a specific product or service.

 

  • Exact Match Keywords

          Exact Match Keywords are the most specific keywords and are triggered when a user searches for an exact match of the keyword phrase. For example, an advertiser targeting the keyword “men’s leather shoes” would have their ad appear only when someone searches for that exact phrase. If the exact words are used in the search query but in the wrong order (or if the search includes extra words), the ad will not be triggered. These types of keywords are ideal for when you’re looking to target a very specific type of customer.

  • Negative Match Keywords

A negative match is used to prevent your ad from displaying for irrelevant search queries that may seem similar. By putting a minus sign (-) before the terms you want to prevent from triggering your ad, you can hone in on specific searchers, contributing to your return on investment.

 

Google Ads is a powerful tool for digital marketers to get the most out of their advertising campaigns. With the help of Google Ads Extensions, you can make your ads even more effective and increase their visibility.

There are 14 types of Google Ads Extensions that work in different ways to improve the performance of your ads.

Sitelink Extension: This type of extension helps to link your ads to more specific pages of your website, increasing the chances of your ads getting clicked.

Call Extension: The Call Extension allows the customers to contact you directly if they are interested in your product or service.

Location Extension: This type of extension enhances your reach by displaying your location to the customers.

Callout Extension: This extension lets you make your ads more informative by providing more details about your product or service. means a Call to action

Structured Snippet Extension: This extension helps to categorize your ad content and makes it easier for your customers to find the information they’re looking for.

Review Extension: This type of extension displays positive reviews or ratings about your product or service, helping to establish trust among your customers.

Message Extension: The Message Extension makes it easier for your customers to contact you directly from your ads.

Price Extension: The Price Extension helps to show the pricing of your product or service directly in the ad.

App Extension: The App Extension allows you to link your ads to the app store or Android Play store so that customers can easily download your app.

Promotion Extension: This type of extension allows you to highlight a special offer or discount, which helps to improve your CTR and conversion rate.

CONCLUSION about Keywords for google ads- 

Google Ads can be a big investment, both in time and money, but it is worthwhile. The display network can be utilized for re-engagement or discovery campaigns, and the search network can ensure that your ads rank highly in searches made by users looking for brands similar to yours. In this Article, information about Keywords for google ads and Google Ads Extensions are given. Share this Article with everyone and provide this information to improve the performance of ads.

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